As Design Director for VegasHero, I led the creative direction and overall design strategy, defining the visual tone, user experience, and storytelling approach. Working closely with Art, Animation, Implementational, and Product teams, I ensured consistency across all touchpoints — from interface dynamics to the lively, hero-themed sarcastic branding.
Throughout the process, I guided design validation with stakeholders and C-level executives, balancing creativity with performance and usability. The outcome is a fast, intuitive, and personality-driven casino and sportsbook experience that captures attention, energizes users, and reinforces Soft2Bet’s playful yet premium identity.
